August 04, 2015 @ Hotel Americano
On a steamy summer evening, Art in America took to the patio of Chelsea's swank Hotel Americano to celebrate the launch of its 2015 Guide to Museums, Galleries and Artists. Published every August, the Guide boasts approximately 100 previews of museum exhibitions, selected by A.i.A. editors, and more than 2500 listings of art spaces throughout the U.S. The award-winning New York design firm Project Projects designed this year's Guide cover, keeping with A.i.A.'s tradition of collaborating with cutting-edge studios on the August issue. (The 2013 Guide cover was created by Dexter Sinister, and the 2014 version was created by Metahaven and Independent Diplomat.)
Prem Krishnamurthy, a principal at Project Projects and gallerist with a flair for experimentation (he has run the short-lived P! and K. in succession over the last three years in a small space on Broome Street) delivered a short speech. He explained that the cover design, combining English and Mandarin, was inspired by A.i.A.'s former moniker Art in America and Elsewhere. The magazine was published under the expanded title during the interwar years of 1921 to 1939.
Prominent art advisor Thea Westreich, whose collection will be the subject of an exhibition at the new Whitney Museum this winter, toasted Project Projects, noting her admiration of the designers.
Revelers included Project Projects co-principal Adam Michaels and associate principal Chris Wu; artists such as David Horvitz, Sadaf H. Nava, Paul Branca and Mary Mattingly; A.i.A. contributors and former editors; as well as curators, art advisors and gallerists.