With their dogged poetry and existential wit, Gene Beery’s text paintings have developed a cult following.
FOR MORE THAN fifty years, Gene Beery (b. 1937) has churned out words. Not words as they are typeset, but words as they are inscribed by a particular hand. Beery’s words, which appear in his countless paintings and books, often rendered in the unheroic style of sign painting, convey a specific voice that he has honed over the decades. This voice is peculiar, and not widely known; it speaks in slogans and jokes, spanning topics and tones. A representative sample of Beery’s paintings hanging together might read something like this: THWART FATE / RE-VIRGINATE!; BRAP / SPUGG / ZANKO / IT ISN'T OVER TILL / THE DRUMMER / SOLOS!; ENOUGH!; STILL LIFE; PRACTICE QUOTIDIAN ECSTASY!; NOT BORN AND RAISED TO BE A HUMAN SACRIFICE!; A NICE PAINTING TO BE READ ON A WALL IN ONE OF THOSE SECLUDED ROOMS WHERE SOME CONSPIRE TO TAKE ADVANTAGE OVER OTHERS; WE STILL HAVE WILD BIRDS HERE; I GAVE UP / IT'S WONDERFUL!
Though he had a brief, formative period in New York, Beery has spent most of his life working in the rural foothills of central California, about an hour east of Sacramento. This has no doubt affected his visibility within the overwhelmingly cosmopolitan art world. But decades of steady transmissions from the hinterlands, including not only paintings and publications but also snapshot photography, video performances, and an idiosyncratic personal website (genebeery.info), have bolstered Beery’s cult status.
Among the founding members in Beery’s cult was his early friend, former neighbor, and lifelong supporter, Sol LeWitt. But in contrast to LeWitt’s tidy, stately rigor, Beery has embraced a rough, vernacular aesthetic. He lives like a backwoods Gauguin, but he also cultivates an existential cantankerousness that recalls Vonnegut. In his pastoral remove, Beery is a humorist whose bits aim both high and low, commingling crass puns and mortal dread. Using corny one-liners and low-budget materials (pre-stretched canvases, cheap paint, and cardboard), he tackles such heady, broad topics as nature, semiotics, ethics, and art itself. But despite the bite of his self-effacing explorations of grand themes, Beery’s wordplay retains a bright-eyed optimism—even an affirmative humanism—in the face of a life and world where cynicism could be the more obvious response.
EUGENE B. BEERY was born in the industrial town of Racine, Wisconsin, to a working-class, staunchly Catholic, Germanic-Polish family. His father was a used car and vacuum cleaner salesman who painted watercolor landscapes in his spare time; his mother came from a family of mechanics and engineers. He briefly attended a local Catholic university and studied industrial design—a practical, money-conscious application of his creative impulses, suited to his upbringing—but decided to focus on fine art after taking a figure painting night class. While in school, he learned about contemporary art from magazines, including Art in America and ARTnews. The magazines made clear that New York “was where the action was,”1 and so in 1959 Beery quit college and drove to the city, seeking to unbridle his ambitions from his origins and enter the ranks of the American avant-garde.
The New York art world that Beery entered was smaller than today’s and, in keeping with high modernism’s heroic tenor, more pugilistic. Beery set out to find where he stood, and how he could make his mark in an economy then characterized, according to Peter Schjeldahl, by “the terrible pressure for aesthetic novelty.”2 Abstract Expressionism was cresting, Pop was percolating, Rauschenberg was making Combines. Like so many young artists, Beery observed these currents at openings and in bars. But he also gained additional insights while working as a security guard at the Museum of Modern Art (where he befriended LeWitt, a fellow guard). There, he watched over works by the modernist masters (Cézanne, Matisse), noting not only their techniques but also their effects on the room. What got reactions from the crowds? What makes someone take pause in a cascade of masterpieces?
Beery noticed that one reliable way to make a MoMA visitor pause was text: “Art viewers were very interested in paintings with scraps of text, newspapers, notes like that,” he said in a recent interview with painter Joshua Abelow. “Words are a tool of the visual art experience; see Magritte, Stuart Davis.”3 But the “visual art experience” that interested Beery included words written by institutions as well as by artists: explanatory wall text, pamphlets, and signage generally. Sometimes in the gallery you read more than you look.
Beery was especially inspired by one particular MoMA sign that he saw affixed to a kinetic sculpture by Jean Tinguely. In Beery’s telling, he encountered the sculpture on a day when it was malfunctioning. The museum had shut it off and hung an OUT OF ORDER. Beery was amused by the sign’s apparent incorporation into the assemblage artwork. The scene became the sort of dry, one-note jab at high culture’s stuffy mores that makes for a quintessential New Yorker cartoon. What’s more, the sign’s sober, functional design stood out in what Beery has called the “spectral glut” of painterly pyrotechnics evident throughout the museum.4
The slippage of signs from commentary into content would prove the basis of Beery’s entire career. A gleeful prod, aimed at “proper taste,” would become his main mode of delivery. His first show in New York was a 1962 juried open-call exhibition at MoMA titled “Recent Painting U.S.A.: The Figure,” to which he submitted a salvaged Masonite slab, uniformly painted drab gray, with four biomorphic cutouts labeled ARM, MRA, BREAST, and TSAERB (Strange Device Still Untested, 1960).
Within an otherwise conservative figure painting survey, Beery’s quirky linguistic play and bizarre forms piqued the interest of at least one observer: Max Ernst. The German émigré eventually helped score Beery a slot at Alexander Iolas Gallery, which represented European Surrealist statesmen such as Ernst and Magritte, but had also held formative shows for younger artists such as Yves Klein, Ed Kienholz, and Andy Warhol. There, in 1963, Beery debuted his first all-text paintings, rendered in black on salvaged Masonite. One of these works, Out of Style (1961) reads: SORRY / THIS PAINTING / TEMPORARILY / OUT OF STYLE / CLOSED / FOR UPDATING / WATCH FOR / AESTHETIC REOPENING.
This early work contains the kernel for most of what Beery has produced since. Its gruff capital letters, applied with measured yet idiosyncratic brushwork, would become Beery’s go-to lettering style. The blunt self-awareness of the text also established a tone that Beery has maintained. The Iolas show featured several other jokes on canvas. USE THIS / AS A PAINTING / IN AN / AESTHETIC / EMERGENCY ONLY, one read. Another stated: THIS PAINTING MAY / ALSO BE UTILIZED AS A / PANEL IN A WALL FOR / BUILDING A PIGEON COOP / OR A ████. But as Out of Style shows, Beery’s humor could have a scathing edge, reflecting, perhaps, a young artist’s anxiety in the presence of greats. Out of Style shows a morbid awareness of the brief shelf life of most artists’ careers, many artists’ lives, and the fickle ebbs and flows of attention that sustain them.
These concerns were (and are) commonly discussed in the social circles around art, but rarely had they been so explicitly made the subject of artworks. Ad Reinhardt had taken up this theme in his “How to Look” comics, but he famously divorced his satirical output from the “serious” work of his paintings. To do otherwise would be gauche—and that’s exactly what Beery decided to be. Starting with his first gallery show, he made a habit of calling the bluffs of the reigning aesthetic elite—the language, themes, narratives, and behavior with which it ascribed and accrued value—while retaining an earnest faith in art-making itself. At Iolas there were no sales, no reviews.
It would take several years for the rest of the art world to tune in to the kind of text-based, reflexive critique that Beery was offering, and when it did, other players were at the forefront. Conceptual art, and its preoccupations with semiotics, formal austerity, seriality, and the critique of institutions, would gain traction only later on in the ’60s, albeit with a more academic inflection, and scrubbed clean of any trace of the artist’s hand.
BEERY'S DISCOMFORT with the New York art world’s politics, posturing, and raucous lifestyle proved untenable: in the same year as his solo debut, he quit the city, leaving his Hester Street loft full of works, a handful of which were salvaged by LeWitt, who lived upstairs at the time.5 He returned to Wisconsin for a spell, met and married his lifelong partner, Florence, and eventually moved to central California—first to Petaluma, where he commuted to San Francisco to drive cabs, and then to Sutter Creek, where he built a studio, raised a family, and continues to live to this day.
One might suspect that Beery would have found some kinship with West Coast Conceptualists like John Baldessari and Ed Ruscha, whose earliest experiments in text, humor, and meta-painting commenced some years after Beery produced his first major works. In fact, Beery’s paintings traveled with work by Baldessari and Ruscha, among others, as part of the series of “Numbers” shows that Lucy Lippard organized in the early 1970s. Yet having withdrawn from the New York art world, Beery made few attempts to ensconce himself in the burgeoning Los Angeles scene.
In Petaluma, far from the “spectral glut” of New York that he parried with austere gray panels, Beery developed a bolder, more expressive palette, leading to his most formally virtuosic works. His fixation on art about art loosened, and he began to incorporate themes from his new, more placid life—chiefly his proud role as a family man, and his proximity to nature. Just a Good Painting (1970) typifies these expansions. It includes multiple layers of text, each distinguished by a bold graphic treatment. The work’s title reads in huge, schmaltzy cursive, radiating hard-edge bands of color. A second phrase, THE HIGHEST ART / PARENTHO- / OD ART!, appears in pink and blue capital letters, with even strokes of orange cutting off their peaks. A third, fainter text, rendered in orange, is tucked in the bleed between bigger words. It reads: ADDICTED / TO / NATURE. The whole composition is oddly cut off at the right, and the texts appear on top of a mustard-brown field that is suffused with dots of pigment. It’s enamoring in its expert queasiness.
Beery’s work was wide-ranging during this period. He indulged in hallucinatory formal experiments, and he began to advance a beguiling, insular poetics—a phonetic dance of puns, whimsical phrases, and neologisms. In Experience Shows (1970), he toys with letterforms and paints the same letters repeatedly until they hover on the edge of legibility. Fragments of landscapes appear in some works. Constellations painted from star charts are just visible in others. In The Ethical Crisis Playoffs (ca. 1970s), he concocts a tournament bracket of artist tropes, including COCKY YOUTHFUL SNIPPETS (in orange); REVOLUTIONARY, EVILUTIONARY, INVOLUTIONARIANS (in black); and ELECTRONIC MEDIA-OCHRE SERENITY CONFABULATORS (in purple). The final round comes down to JOLLY WED COPULATORS (red) versus KICKY HERINITE NODDYS (blue), but the champ remains undetermined, a blank space circled by cartoonish exclamatory lines.
Similarly inventive sequences can be found in Beery’s many books. (LeWitt provided the funding for dozens of these publications in the ’70s and ’80s.) Beery tends to treat each page like a text painting made with a Sharpie. Many of the spreads in Art Test (1987) are devoted to a search for a “universal art symbol” on the level of ♥ for love, or ☮ for peace. Page after page is filled with inscrutable squiggles and commentary on various approaches to iconicity (A FINITE IRREPRESSIBLE / SPECIFIC AESTHETIC VISUAL- / IZATION OF A BINOCULATE / PRETZEL AS A HEURISTIC / SUGGESTION IN QUEST OF / THE UNIVERSAL ART SYMBOL. Such books allow Beery to twirl an idea repeatedly, free from the restrictions of a single-panel painting. Manifesto! (1978) pairs seemingly earnest declarations of art’s function and merit with increasingly cheesy puns on “manifesto” (MANY FATSOS; MIGHTY SPENT JOKE).
Along the way, Beery’s paintings came to look more like the pages of his books: black on white, quickly executed. By the 1990s, his exuberance transferred from focused, intensive technical labor to rapid-fire production. As he told Abelow, “the ideas were coming so fast I wanted to get them down before they slipped away or I got a better idea.”6 More and more, he pared down the expression of these ideas to black acrylic on starchy, pre-stretched canvases from Walmart (there are no art supply stores in Sutter Creek). This is mostly how he works today. Each whim gets a canvas, usually small. Sometimes they are as succinct as STILL LIFE, A POEM, or VIBRASTROPE; others continue his penchant for enumerative lists, like Still Champions!!! (1994), which pits cars against various types of roadkill (AUTO DRIVERS 8; SKUNKS 0). He treats his paintings unpreciously and sometimes repeats phrases from work to work. Ambiguously dated canvases pile up in his home. When the weather is good, he paints outside and hangs finished pieces on the exterior of his house.
IN A WAY, Beery’s current unfussy mode of making retains elements of Conceptualism’s early dream of dematerialization, and its critique of art’s commodification. Whereas more canonized Conceptual practices eventually calcified into the very type of rarefied, marketable art objects that they had set out to dismantle, Beery retains the attitude that it’s the idea that is precious, not the thing itself. Of course, it’s somewhat ironic that he expresses this attitude through painting—arguably the most salable medium and a frequent target of Conceptualist attacks. But his recent fast-and-loose production upsets painting’s presumed sanctity and value.
The recent work makes the most sense when viewed serially. The flow of thought can accumulate into something more powerful than what can be conveyed on any one canvas. Beery often calls himself a “visual percussionist,” suggesting that the rhythm and sequence of simple elements are what produce interest. Still, he delights in specific moments of painterly gesture, compounding the transcendence of idea art with the immanence of looking: he will work his letters over, smudging, redrafting, and redacting lines, betraying precision and intention beneath their apparent slop. Such moments help his work emit a humanity that is alien to both Joseph Kosuth’s cold analysis and Baldessari’s ironizing distance. Beery’s works remain flawed, vulnerable, warm.
At the time of this writing, Beery’s place in the canon remains somewhat tenuous, but things are looking up. He has yet to have a museum show, but a younger generation of artists, curators, and gallerists continues to join his cult. Abelow is perhaps Beery’s most vocal advocate. He evangelized about the older painter at length on his blog and presented Beery’s work at Baltimore’s Freddy gallery. Lower East Side galleries like Bodega and Simone Subal have all paid homage to Beery, by including his canvases in group exhibitions. There’s a strange prescience in Beery’s succinct, easily disseminable, junk-heap poetics that seems ready for the Web. Beery’s text paintings also hang well, it turns out, alongside works by younger artists such as Nicholas Buffon, Lily van der Stokker, Mathew Cerletty, and Abelow. He’s a loopy grandpa we never knew we had.
But for Beery today, success is not measured by visibility or influence. His life isn’t about wine and cheese, but "Beer and Peaches," as the title of one 1991 painting goes. This became clear to me when I made the drive to visit him this past August. Looking around while Gene fixed us sandwiches, I realized that, in a sense, his works are not made for the white cube—they are made for the ranch, for his grandkids, for Flo, who passed away last year. Above his sink hung a quadriptych listing the first names of Beery family members—but even here, Gene’s penchant for pedantics showed in the “key”: THE BEERY FAMILY'S / FIRST NAME PORTRAITS. / IDEAL PROPORTION / AXIOM. / RELEVANT MYTH. To the left, above the fridge, was a “formal portrait” listing their post-office-box address. It became clearer why Gene’s snapshot photography has been so central to his website, and to recent exhibitions—paintings resting on the sofa, he and his family playing games in homemade masks, paintings wrapped on the wall on Christmas Day. The work thrives on-site, “art into life.”
Later, we drank beer in folding chairs under a tarp in the yard, looking at an arrangement of “T-shirt paintings” (showing shirts adorned with slogans) Gene had composed on the side of his home. We talked about his professional regrets, and his “what-ifs,” but mostly about his pride in a career built on his own terms. A 2014 painting offers a retrospective assessment: life ★★★½. He told me, “in the city you don’t get a full slice of life. You don’t get a true sense of death, either—out here, you learn to live with death, and you learn to live with beauty, too.” Crickets chirped; a deer walked by; one T-shirt, its right arm extended, read: I DON'T WANT TO THINK OF ANY LAST BREATHS!
Nick Irvin is a writer based in New York.