Warhol promised 15 minutes of fame. John Baldessari is offering 15 seconds. As part of the Jan. 8-30 Sydney Festival, 100,000 people will have their name lit up in marquee-style lights on the side of the Australian Museum.

Your Name in Lights Sydney allows fame seekers to submit their names to sydneyfestival.org.au in hopes of taking part. The event is is sponsored by the not-for-profit Kaldor Public Art Project.

An e-mail confirmation provides the time of your 15-second moment of glory, viewable on a live webcam. From there, one is only a screen shot away from eternal posterity.