At the close of the second edition of SUNDAY in London, the independent fair for young galleries timed to Frieze (Oct. 13-16), gallerists were enthusiastic about collector attendance and sales.

Located in Ambika P3 at the University of Westminster, a 14,000-square-foot, triple height subterranean space that's walking distance from Frieze, SUNDAY is a fair with no booths or divisions. Only 20 galleries are invited to participate and each of them shows a solo or two-person presentations. Paticipation in SUNDAY costs £1,500 (almost $2,400), compared with Frieze's emerging "frame section," is over £7,000 ($11,000).

Invitations come from three organizing galleries: Croy Nielsen (Berlin), Limoncello (London) and Tulips & Roses (Brussels). Applications are not accepted. "We all work together and there is a continuity and similarity in the work we do," offers Gigiotto del Vecchio of Supportico Lopez. The Berlin gallery was showing six photographs by Zin Taylor from the series "A Structure for Language Onto an Organic Form" (2011), which sold for 2,200 euros each (approximately $3,000).

Dealer Anna Bolte, in her second year at SUNDAY, saw improvement over last. "Now more people know about this fair," she told A.i.A. Curators of many important museum and serious collectors were all here." The Zürich gallery showed and sold the works by Swiss artist Bianca Brunner priced between 1,600 and 2,000 euros ($2,200–$2,800).

Denis Gaudel of Gaudel de Stampa in Paris was there for the first time, and cited important new contacts and sales. The Parisian gallery sold some Jessica Warboys's "Sea Paintings," priced between 4,000 and 6,000 euros."