There's a new reason to battle tourist season in Times Square this month: Creative Time's perennial foray into yet another unexpected part of the city, 44 ½, is a series of provocative video works that screen hourly on MTV's gilded HD screen in Times Square. The first installment, Chewing Color, was curated by artist Marilyn Minter as a means of investigating what she refers to as the "pathology of glamour." The films include Patty Chang's Fan Dance, Kate Gilmore's Star Bright, Star Might, and Minter's Green Pink Caviar. Onlookers may be thrown off by Minter's models, which were shot on low definition video swirling and sucking bakery products from beneath a pane of glass -- a distinctly different kind of "sexy" than the commercial advertisements plastered all over Times Square.  Following our earlier coverage of Creative Time's program, the artist offered Art in America a trailer of the work, which screens through April 30th. Says Minter of her piece:

"I wanted to make enamel paintings along the idea of 'painting with my tongue'. My makeup artist shot some short videos during the shoot just to see how it would look. The low definition videos looked so good that we made plans to do a professional high definition video. This made sense to me as I have made both billboards and produced a commercial advertising a painting show in 1989."

For more on the work, visit Marilyn Minter's own website. A screening schedule for Chewing Color may be found on Creative Time's website.