Art In America

The Institution as User: Museums on Social Media

On Twitter, Facebook, or Instagram, the museum becomes one of many users, just like the individuals who visit it. Taking advantage of the communication opportunities offered by social media requires accepting a diminishment in status-but this, too,...

Personal Voice

A number of museums—the MCA Chicago, the CCA Wattis Institute, the Aspen Art Museum, and others—have opted for flexible, frequently changing website designs that reflect the vital nature of the art they present. 

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