A $60-Million Coke?


An Andy Warhol depiction of a Coca-Cola bottle may fetch as much as $60 million at auction this fall.

The artist’s Coca-Cola (3), 1962, may be a highlight of Christie’s New York’s postwar and contemporary art evening sale Nov. 12. The work, hand-painted on cotton (as opposed to silkscreened), features a black-and-white Coke bottle over 5½ feet in height, and the brand’s iconic logo, also in black.

Considered one of the artist’s earliest defining Pop works (which include his famous depictions of Marilyn Monroe and the Campbell’s soup can), Coca-Cola (3) has been in the same private collection for nearly 20 years, though it has appeared in every major Warhol exhibition. Prior to the sale, the canvas will be on view in London from Oct. 12-18.

Warhol has had success on the auction block this year. His 3D Statue of Liberty (1962) was the highest-selling lot at Christie’s in November 2012, bringing $43.8 million in a record-setting sale. In May 2013, his works accounted for three of the top 10 items at the Phillips contemporary art sale.