After nearly eight years on West 23rd Street, Daniel Reich is closing his eponymous gallery. In messages sent to his mailing list and posted on the gallery website, Reich announced plans to relocate to an undetermined new space, where he hopes to find “new formula or a new format for the art gallery,” one “that departs from the white cube as we no [sic] it today.”
Reich is no stranger to unconventional art spaces—the gallery got its start in his 200-square-foot Chelsea apartment in December 2001 with the group show “Miss World 1972.” One can only begin to imagine what the eccentric gallerist has in mind when he says in the release, “I have already imagined doing shows in so many absurd locations and circumstances you would not believe it.”
With artists such as Christian Holstad, Paul P. and brothers Scott and Tyson Reeder in his stable, Reich made a splash in the early 2000s as one of a number of young, up-and-coming gallery owners who featured emerging artists. Reich’s early success was not without its challenges: in 2004 the New York Times reported that “at one point Mr. Reich was so broke that his mother had to pay the rent on his apartment-gallery.” Unfortunately, those financial difficulties seem to have returned, leaving Daniel Reich Gallery temporarily without a home.
Though the future is uncertain for his gallery, Reich remains optimistic, telling the New York Observer that he hopes this change will help him return “to that initial energy, the fire that you had, way back then, when you knew that you wanted to do this.” For now, though, Reich is going back to his more literal roots, conducting business from his apartment.