An e-Art Collection for your iGadget


A new London-based website launching today lets you buy art on the cheap and take it with you wherever you go. Cleverly named s[edition], the upstart, is the brainchild of Harry Blain, cofounder of Haunch of Venison and partner in Blain|Southern, and Robert Norton, former CEO of Saatchi Online.

The duo has asked artists, including Damien Hirst, Tracey Emin, Mat Collishaw, Bill Viola, and Tim Noble and Sue Webster, to create limited edition works specifically for the iPhone, tablets, laptops and monitors. Users can login directly or through Facebook, express “want” and, like a high-end e-greeting card, gift works to their friends. Purchased works are stored in a personal “vault” in the “cloud” and can be streamed or downloaded to multiple devices, but, per the user terms and conditions agreement, are not to be printed out and brought into the “real” world. Your collection can also be “curated” so that the e-works rotate on a loop.

Prices range from $8 for a still shadow work by Noble and Webster to $800 for a gorgeous video of Hirst’s bejeweled baby skull rotating against a black background. Collishaw’s Burning Flower goes for $64. Emin’s I Promise to Love You, a “written” neon text encircled in a heart, can be had for $80.

Editions are limited at 2,000, 5,000 and 10,000. Each work comes with its own digital certificate. It will be possible to resale the work in the future, says Blain, but the details haven’t been worked out. “It will only be possible once an edition has sold out,” he explained, “and the work will have to be re-authenticated through us.”

What makes an e-work different than, say, a screensaver? According to Blain, it’s the knowledge that you “own” a work by one of your favorite artists.

Tracey Emin, I Promise to Love You Digital limited edition© Tracey Emin, courtesy of